Growing Your Wellness Business: Lessons from Newport, Rhode Island
November 19, 2024

I'm writing this fresh off an inspiring week in beautiful Newport, Rhode Island. I’ve spent my time diving deep into planning, strategizing, and envisioning how to grow my business—and it’s been such an exciting few days.
I reflected on two big questions: Who do I want to serve? and How do I want to serve them? The answers to these questions have reinvigorated my passion for what I do.
A Business Pivot with Purpose
Last year, I made a significant pivot in my business. While I still work with individual clients who have complex health challenges and want to get their nutrition and wellness back on track, I’ve also expanded to work with fitness and health professionals. My mission? To help them grow sustainable, thriving businesses that they love.
With over 35 years of experience in sales, marketing, and business strategy—and more than 20 years in the wellness space—I realized I have a wealth of knowledge to share. Helping others build their businesses allows me to help more people and create a ripple effect of wellness in the world.
What I’ve Learned (and What I’m Sharing)
As I’ve honed my approach, I’ve noticed some key areas where many FitPros and HealthPros struggle:
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Conveying Your Message: How do you attract your ideal clients and clearly communicate the value you bring?
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Overcoming Imposter Syndrome: Feeling like you’re not “qualified enough” can hold you back, but I know you’re more capable than you think.
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Embracing Financial Success: It’s okay to make money doing something you love! In fact, it’s essential—because a thriving business means you can serve more people and make a bigger impact.
These are just a few of the lessons I’ve become passionate about sharing. Whether you’re looking to clarify your vision, expand your reach, or rediscover the joy in your work, there’s so much we can do together.
An Invitation to Grow
If you’re a fitness or health professional wondering, How do I take my business to the next level?—I’ve got something for you! I’ll be hosting a workshop soon, and I’d love for you to join me. We’ll cover actionable strategies to grow your business, reach more people, and create meaningful change in the world.
Send me a message if you’re interested in hearing more, and I’ll let you know as soon as I’ve got all the details ready to share.
Why This Matters
At the heart of all this is a shared vision: making the world a healthier, happier place. When we grow our businesses, we expand our ability to serve others. Healthier people create healthier communities, and healthier communities make the world a better place to live.
So let’s make it happen—together.
As always, I hope you live a life you love without giving up the things that bring you joy. If you’re ready to grow your business and have fun doing it, reach out. I can’t wait to help you turn your passion into a thriving, sustainable business.